Catalog
Intro to Digital Strategies (WM401)
|
||||||
| Day(s): | 3 Fri, Mar 5, 12, 19, 2010 | status: | Open | |||
| Time: | 10am-4pm | Register Online | ||||
| Instructor: |
Dennis Hahn |
Registration Options | ||||
| Location: | Market Square Bldg, Rm 1050, PSU | |||||
| Fee: | $635.00 noncredit, includes materials (laptops are required) Note: bundled price available, use course WM400 1 credit optional for addl $55 |
|||||
Keeping up with the ever-changing digital world is a challenge, even for digital professionals. To deliver compelling, relevant and effective digital programs, you must have a comprehensive framework for identifying the most common drivers of digital communications and interactive experiences. And, you must be able to create insightful strategies that define and guide a wide array of disciplines required to bring your digital experiences to life ranging from branding, design, usability, technology and development.
In this three day workshop, you will learn:
• How to identify and correlate relationships between the most common digital communications and interactive experiences
• The fundamentals of branding and its relevance to the digital world
• The difference between organizational brands, products brands and personal brands
• How to create strategies for building a cohesive brand experience across a broad range of digital touch-points, including: websites; social media platforms, online advertising, and online applications
• How to use digital strategies to create compelling concepts for digital experiences that support brand, business and user objective
Laptops required
