Catalog
Search Engine Marketing (WM402)
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| Day(s): | 3 Fri, Apr 2, 9, 16, 2010 | status: | Open | |||
| Time: | 10am-4pm | Register Online | ||||
| Instructor: |
Kent Lewis Hallie Janssen |
Registration Options | ||||
| Location: | Market Square Bldg, Rm 1050, PSU | |||||
| Fee: | $635.00 noncredit, includes materials (laptops are required) Note: bundled price available, use course WM400 1 credit optional for addl $55 |
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Search engine marketing is an evolving, yet maturing discipline. Whether you're a seasoned marketer or someone looking for a career change, the Digital Marketing Strategies search engine marketing 15 hour workshop is the ideal opportunity to maximize your value and earning potential. Search marketing veteran Kent Lewis, President of Anvil Media, Inc., will teach you the fundamentals, including search engine optimization (SEO), pay-per-click (PPC), link development, online reputation management and social media marketing. The workshop will incorporate real-world examples and guest speakers, as well as a full-day lab exercise that includes optimizing a website or blog. The SEM workshop will provide instant application in your world.
Laptops required
