Catalog
Measuring & Optimizing Your Website (WM404)
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| Day(s): | 3 Fri, Jan 22, 29, Feb 5, 2010 | status: | Open | |||
| Time: | 10am-4pm | Register Online | ||||
| Instructor: |
Aaron Gray |
Registration Options | ||||
| Location: | Market Square Bldg, Rm 1050, PSU | |||||
| Fee: | $635.00 noncredit, includes materials (laptops are required) Note: bundled price available, use course WM400 1 credit optional for addl $55 |
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| Day(s): | 3 Fri, May 14, 21, 28, 2010 | status: | Open | |||
| Time: | 10am-4pm | Register Online | ||||
| Instructor: |
Aaron Gray |
Registration Options | ||||
| Location: | Market Square Bldg, Rm 1050, PSU | |||||
| Fee: | $635.00 noncredit, includes materials (laptops are required) Note: bundled price available, use course WM400 1 credit optional for addl $55 |
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Your website is a living and breathing channel for your business. In this three-day workshop learn how to measure user response to your site so that you can improve your site conversion rates and the overall success of this channel. The course focuses on the providing information that will help you:
- Improve the user experience of existing mobile devices, websites and applications by applying best-practice design
- Develop the internal processes and the skills needed to help your customers do what they need to do for you to benefit your business
- Use research and usability evaluation techniques to improve people’s experience with your products
- Use Web analytics to report on the success of your marketing campaigns, websites and Internet applications
- Measure the effectiveness of Social networking tools like FaceBook as they are added to your marketing mix
Laptops required
